Hello All,
I am thinking of expanding to a retail location. I am trying to be close as possible to a busy road and have the biggest possible sign out front.
I guess this is question for the retail store front preparers: Does the mere presence in an accessible retail location drive any business in your direction. I know client referrals are a big source for everyone. But does a decent client ever just walk in and say that they saw the sign out front and want to discuss their taxes?
Office space is cheaper than retail space around here. Does it make sense to rent the retail space to compete with the big chains? Or am I better off renting modest office space and spending the delta on some sort of marketing like direct mail?