I just received an email from NATP. Apparently they created this website for potential clients to use when searching for a tax professional. And, as a member, we get a free "Silver Level Membership". Of course, we can upgrade our listing for an additional fee for a bunch of cool features.
But, do we need this? Is the public going to even know about it and use it? Won't they just keep using Google? I don't see the benefit for us.