The biggest thing has been shifting the relationship with our individual clients from an annual transactional relationship to an ongoing relationship. We still want to provide tax planning if they're considering selling property, pulling out of retirement plans, starting a business.... those are things that we wanted to hear about from them before but now that expectation is more solid. We're also offering accountability and guidance on their bigger financial goals and setting ongoing check-ins. We aren't giving any investment or legal advice or selling any other products, but we can talk about tackling debt reduction, or building college funds, or structuring retirement distributions, etc, whatever their goals are. We can, for instance, hold them accountable if their goal is to have a will drafted in the next 6 months, and give them ideas of other things they may want to have in order. All things that are in our wheelhouse to give guidance on (and that no one else is offering them), which allows us to provide a higher level of service, to charge a higher fee, and to free us up from preparing so many one-off tax returns. It's more time spent per-client, but spread out through the year.
I've been surprised by how excited some of our existing clients have been to take this journey with us. Some are thrilled to work through budgeting with us, etc. Others are quietly finding other firms, which we're totally fine with. We only need to keep about a third to survive as a firm.
https://www.smartpath.co/ We paid about 6k in Nov/Dec - I don't know if their rates have changed. It included hours and hours and hours of pre-recorded trainings, templates, and one-on-one support.